Keeping the physical spaces consistent with the packaging, the shop-in-shop displays, pop up shops, and eventing spaces will translate clearly and with a concise description of the brand's essence and key beliefs. Our goal is to have representation in the shopping space were our consumer frequents which includes malls, department stores, specialty retailers like, and general merchandise retailers. We also want to include informative retail spaces for 3% Club that travel with the consumer in eventing formats