Results & Science
[branding guidelines]
brand
overview
MISSION
including the exclude
The mission of the 3% Clubrx is to educate, support, and
contribute to the space of dark complexions in the
field of clinical skincare.
We believe that skin is unique at a molecular level and
that no two surfaces are the same, like a thumbprint!
REASONS TO BELIEVE
lack of representation
Melanin is known to be one of the earliest and most
complex forms of cell development, but very little research
surrounds the complexity of these cells. Based on this we
recognize that dark complexions hold a molecular
uniqueness.
This lack is also witnessed in the clinical arena.
Currently, African Americans make up about 3% of
the dermatological field. We understand that this has
resulted in a lack of research, accurate diagnosis, and
targeting formulations for deeper skin tones.
Partnering with leading African American dermatologist,
the 3% Club will bring dark complexion into the conversation
of efficacious skincare.
Brand Concept
Based in science and education, we believe in providing
our community with insightful knowledge about our skin.
Melanin is known to be one of the earliest and most complex
forms of cell development that are found in every living thing.
Besides its ability to protect the skin from harmful sun rays,
very little research surrounds the complexity of these cells
We recognize that being of a darker complexion holds a molecular
uniqueness that only our concentrated formulas are tasked to
nurture.
Skin investigation goes deeper than your skin type.
Tone plays a big part in how our skin finds its
balance. Prolonged sun exposure, heat, and even
scratches can have damaging affects to unprotected,
dark complexions. This is the first in leading research for
complexion based skin care. The 3% club is the clinical
solution for deep complexions. Discover the skin unknown
to clinical research with our powerful products. Treat your
skin to the correct balance of ingredients to reveal bright
and even skin.
