African Americans represent a majority of our consumers who 

are guided by products that reflect their future aspirations. By 

creating a space for skin education while promoting health and 

wellness, our hope is to guide consumers to make healthy choices 

for every endeavor. For skin health to be synonymous with 

self-promotion, the 3% Club will bring complexion skin into the 

conversation of clinical skin care development and accurate diagnosis. 

Our campaign, the #SkinUnknown, represents a conversation between 

consumers and our brand as we confront the lack of research and 

inclusion in the world of skin care for dark complexion. This campaign 

seeks to promote self-discovery and helps consumers to understand what 

makes their skin unique. Discover the skin unknown to clinical research.